Estrella Damm, Rota de Tapas

“Rota de Tapas” has become an iconic action for the brand Estrella Damm, with widespread consumer recognition. After 15 editions, returns with a more dynamic, creative, and challenging approach to consumers and chefs.
The Brand was looking for an illustrated proposal that would communicate the concept of the route: going from POS to POS through cities, with the bottle acting as an aggregating element. The look and feel should be young, arty, cool, and consumer-friendly, ideally with underlying Mediterranean codes.
Rota de Tapas aims to work with a younger target more closely, bringing added value to the consumer and increasing the "consumer's gastronomic know-how" through an implementation that aims to help POSs develop more creative and dynamic tapas.