Eroica Cuba 2025 — Official Event Poster

Poster commissioned for Eroica Cuba 2025, the second Cuban edition of the international cycling event that celebrates endurance, beauty and the heritage of classic cycling. For this new chapter, the visual narrative shifts to Viñales, one of Cuba’s most iconic landscapes, known for its dramatic mogotes, lush vegetation and timeless rural atmosphere.
Designed for both print and digital use, the artwork reinforces the event’s mission to connect sport, territory and storytelling, offering a fresh visual identity for the 2025 edition while maintaining the spirit of the Eroica brand.