Eroica Cuba 2024

Eroica is an international cycling event known for its celebration of vintage bicycles, endurance and cultural storytelling. For the Cuban edition, the visual identity needed to reflect both the classic Eroica spirit and the unique atmosphere of Cuba.
The illustration captures a meeting point between tradition and sport: a cyclist and a horseback rider sharing a moment of connection, framed by tropical scenery, vintage elements and the warm colors of the Cuban countryside.